Last quarter, a Series B startup came to us frustrated. They had a $2.5M runway, amazing technology, and zero traction with enterprise buyers. Their problem? They were treating positioning and messaging as the same thing.

Within 8 weeks of fixing this fundamental error, they closed two $800K+ deals. Here's the exact framework we used.

Positioning is STRATEGIC—it's how you want to be perceived relative to competitors in the mind of your target customer.

It answers: What category do you play in? Who are you for? What makes you different?

Messaging is TACTICAL—it's the specific words you use to communicate your positioning.

It answers: What do you say? How do you say it? Where do you say it?

The Problem: Most companies start with messaging before they have clear positioning. That's like building a house before you have architectural plans.

This is the exact process we use with every client—from seed-stage startups to publicly traded companies.

The companies that win in enterprise markets don't have better copywriters—they have clearer positioning. Fix your positioning first, and your messaging becomes dramatically easier and more effective.

Ready to clarify your positioning? Let's talk. We'll help you articulate what makes you different and build messaging that actually converts.